NicheLocal to Convert Digital Showroom to Revenue Generator

By: | August 1st, 2013

NicheLocal will work alongside JMD Buckles, maker of custom belt buckles, to shift their retail business online. The Atlanta website design team of NicheLocal will convert the company’s present website to a Magento platform, which is a high-end ecommerce content management system (CMS).


Through extensive research and development, the JMD Buckles co-founders, Steve Vance and Jeff McLaurin, developed an unparalleled line of belt buckles that were originally hand-crafted for entertainers and athletes. Several years ago, NicheLocal helped Atlanta-based JMD design and develop a website that enabled them to expand their reach and attract fans and admirers alike.

While the website design will remain unchanged, NicheLocal will reconstruct the website’s backend functionality to streamline JMD’s internal operations and enable the company to accept and process online orders. By integrating ecommerce capabilities, will continue to showcase its hand-crafted designs, but the site will also serve as the primary revenue generator for the company.

NicheLocal created the belt and accessory maker’s current website several years ago, but as JMD Buckles grew, their team needed to be able to frequently update and edit their website content with newly-created products. In an effort to manage this process alone, JMD Buckles invested time and money investigating CMS solutions, but were left with lost time and added frustration. At this point, JMD’s co-founders once again sought direction from NicheLocal.

For more than seven years, Atlanta website design and digital marketing firm, NicheLocal has created websites and online marketing programs for close to 1,000 mainly small-to-medium-size businesses. In addition to Atlanta,
GA, NicheLocal has offices in Naples, FL and Charleston, SC, and serves clients locally in the Southeast, as well as companies nationwide. To learn more about how your company can benefit from online design, development and marketing counsel, please email NicheLocal at or call 888.978.9254.