NicheLocal Chosen to Refresh the Sea Salt of Naples Website

By: | September 17th, 2014



About the Company:

Located on Third Street South in Naples, Florida lies a charming and upscale restaurant inspired by its proximity to the water, and thusly named Sea Salt. With a fusion of upscale contemporary seafood and authentic Venetian home cooking, not to mention a world-renowned wine collection, the restaurant offers a variety of menu and dining options. Endless options allow the diner to choose their own experience. However, the warm and welcoming local environment ensures a refreshing and memorable experience for any palate.


Only the finest seasonal, organic and sustainable ingredients direct from local farmers and day boat fishermen when possible are used to prepare their traditional cuisine. Owned by the Aielli Group, Sea Salt’s menu has won many awards and has been named Esquire Magazine’s “Best New Restaurant.” The innovative Italian tradition that Chef and Owner, Fabrizio Aielli, brings to the table along with the acclaimed flair and style of Chef de Cuisine, Jason Goddard, makes this no surprise.


Chef Aielli is always challenging himself and his staff to keep the menu fresh by incorporating his philosophy; blending simplicity with the very best products-prepared and presented in a unique menu that changes daily-will make for a memorable experience every time. Chef Aielli was born in the heart of the Adriatic coast of Venice Italy where he began his passion at his mother’s stove and pursued it with formal culinary training.

Client Challenges & Goals:

Sea Salt’s current website does not match the elegance and quality of their restaurant and cuisine whatsoever. They understand how important an online presence is in representing their restaurant. Sea Salt is looking to have a site that exemplifies their brand identity: professional, clean, simplistic, and of the finest quality. The Aielli Group also wanted Sea Salt to be aligned and consistent with two other websites for restaurants that they own; NicheLocal is also building and redesigning the respective sites. With a menu that changes daily, it is key to allow Sea Salt the freedom to make changes and updates to their site independently.


NicheLocal Proposed Solution for Sea Salt:

NicheLocal is providing Sea Salt with a clean, professional redesign for their restaurant’s website. We want visitors of the site to get a much more accurate idea of what they can expect when they choose to dine at the fine restaurant. We will be showcasing the elegance and simplicity that is integral to the philosophy of Chef Aielli while providing an easy and easy user experience. The site will be built in WordPress and will include a Content Management System (CMS) to allow them the freedom to add, edit, and delete items as they please. NicheLocal is very excited to be working with Sea Salt and the Aielli Group and will be taking every step to express the essence of Sea Salt through the computer screen.