Naples Area Professional League of Executive Services Re-Engages Member Todd Withrow of NicheLocal
By: Todd Withrow | July 2nd, 2013
Have you ever attended a networking event hoping to meet new contacts and generate warm leads, but received a less-than-warm reception from competitive attendees? If so, learn about one organization that is committed to doing business differently.
Naples Area Professional League of Executive Services (N.A.P.L.E.S.) is a business-to-business networking organization whose mission is to contribute to the thriving community and strengthen the local economy by referring business between members. At N.A.P.L.E.S. networking gatherings, events and one-on-one meetings, members share short-term and long-term business needs and capabilities. This mutually-reinforcing growth strategy has strengthened the Naples business community and yielded a profitable cycle of business referrals that fuels the organization and its members’ professions.
Building upon its commitment to growing the group organically, N.A.P.L.E.S. sought counsel from Naples website design and digital marketing firm, NicheLocal, to further improve its website. As an active member of N.A.P.L.E.S. for several years, Todd Withrow, NicheLocal CEO and President, worked with the organization to enhance its website design a few years ago. Since that first engagement, N.A.P.L.E.S. has grown so rapidly that its current site, www.naplesgroup.net, needs enhanced functionality for its board, members, prospective members and general website visitors.
With the intent to create a more inviting and efficient user experience for members and guests, the Naples business group hired Naples Print Source, online at www.naplesprintsource.com, to create their new logo.
While the current website has served the organization well, N.A.P.L.E.S. is relying upon NicheLocal to improve member and guest experiences while visiting the website for information, education and event registration. NicheLocal will work closely with N.A.P.L.E.S. to edit the site design and back-end development to enhance the website’s functionality. Specifically, NicheLocal will integrate a content management system (CMS), including blogging capabilities. N.A.P.L.E.S.’ leadership expressed interest in enabling more board members to manage content on the website and to make fast, easy changes to the membership roster.
For more than seven years, Naples website design and digital marketing firm, NicheLocal has created websites and online marketing programs for close to 1,000 mainly small-to-medium-size businesses. In addition to Naples, FL, NicheLocal has offices in Atlanta, GA and Charleston, SC, and serves clients locally in the Southeast, as well as companies nationwide. To learn more about how your company can benefit from online design, development and marketing counsel, please email NicheLocal at email@example.com or call 888.978.9254.